Very simply, ONA is about the people in your organization and who they are connected to and how. This is a key component of organizational structure and a rather new tool that most executives don't know about. It's very powerful and allows leadership to see communication and network flow. I came across a very cool software tool today called TouchGraph Navigator. The thing I like about this tool in particular is that you can actually use it for products as well as people. They have a few very cool examples on their website, one takes books or products from Amazon and let's you see the connections between them.
TouchGraph has added a network analysis tool to Facebook so you can see your Facebook network visually. Here is an example of my top 300 contacts from Facebook (which is all of them :)
When you are in the tool in Facebook, you can actually mouse over people and see a thick line connection. You can also move it around to look at central nodes (connectors to groups). It's really fascinating stuff and a cornerstone of the work we are doing at HCM2020. Enjoy!
