Comments on: 10 of the Smartest Big Brands in Social Media

Samir Balwani is a social media marketer who helps businesses create effective web strategies.  He's written a fantastic article on the Mashable website entitled, "Presenting: 10 of the Smartest Big Brands in Social Media".  For anyone who is looking for the "rock star" of great social media branding examples, this list hits it. 

But it's more than just reading the examples.  It is about learning WHY these companies did what they did, noting their clear focus on the audience, how they creatively crafted their "presentation", and why their campaign or social media program was successful.

If you think you can take one of these examples and simply toss your product or service into the model and have the same success, think twice.  Each of these examples is successful because they are highly tailored keeping the message, the audience, and the technology in mind.

For bonus material, be sure to read the "Comments" section for the blog post and RSS track it.  There is more great info there!